Resources Library by ANA

Development and harmonisation of software to tackle the issue of optimising effective reach on television across international markets

This paper attempts, not to define an optimal frequency across a campaign period, but how software developments were harmonised to the advanced point where a planner will be able to define any Effective Frequency and optimise it across any measured...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Sheila Byfield, Jim Ford

June 15, 1996

A pioneer media survey

This paper demonstrates how qualitative research and new consumer theory led to a pioneer media survey of screen advertising in Danish cinemas. The mission of qualitative research was in this case to identify and explain changes in consumer...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope

Authors: Poul Mailer, Christian Alsted

December 1, 1995

Improving quality today through technology

In the U.S., the self-administered diary method has achieved status as the industry standard for measuring radio, but data users are increasingly convinced that something better must surely exist. Indeed, Arbitron itself continues to develop what...

Catalogue: Radio Research Symposium 1995

Author: James D. Peacock

Company: Nielsen

July 1, 1995

Radio research in Germany

At the beginning of 1995 a multi-million Mark research project was launched by the radio networks involved in the media analysis association, Arbeitsgemeinschaft Media-Analyse e.V. or AG.MA for short. The object of this project is to investigate the...

Catalogue: Radio Research Symposium 1995

Author: Dieter Müller-Veeh

July 1, 1995

How to measure the impact of radio commercials?

This paper is set up as follows. First the background and history of development of the measuring instrument will be described. Then we will go into the (present) design of the measuring instrument. This will be followed by a discussion of the...

Catalogue: Radio Research Symposium 1995

Authors: Swantje Brennecke, Co van Rooijen, Leo van Doorn

July 1, 1995

Diary

To propose a text on radio research during this ESOMAR Symposium on Electronic and Broadcast Audience Research is perhaps a way to try to show off but if it is it is also more than that. Radio as a medium is gaining back the importance it lost to...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Herman Santy

May 1, 1994

Measuring what is being watched

The last ten years have seen the widespread introduction of Peoplemeters as the standard method of measurement of TV audiences through large parts of the world. This process is continuing; Peoplemeters are now appearing in the countries of Eastern...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Michael A. Kirkham, Peter Wilcox

Company: KANTAR TNS Malaysia

May 1, 1994

How differences between techniques affect the advertiser in Europe

The map of Europe is deceptively simple as far as TV measurement is concerned. The same technique (a panel equipped with electronic set and people meters) is used in every country, or will be by the end of the year, and only 2 companies, AGB and GFK,...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Jane Perry

June 15, 1992

In-home scanning and people meters: Information enhancement or respondent overload?

This paper examines advertiser and agency perspectives on single source data. The authors present a method of evaluating different single source systems based on the informational need for which each service was designed to address. The "focal point"...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Authors: Joseph C. Philport, Roger E. Godbeer

Company: Colgate-Palmolive

June 15, 1992